Childhood 2016 Major shift in UK
children’s behaviour as time online overtakes time watching TV for first time
ever, reveals new report. This year has seen a major shift in UK children’s
media use with time spent online overtaking TV viewing for the first time ever1,
according to the latest 2016 CHILDWISE Monitor Report.
Tablet ownership also soared this
year – up by 50% from last year. Just six years after the UK release of the
iPad, tablets have swept into children’s lives, with two in three (67%) now
having their own device.
The new data shows that YouTube
has taken centre stage in children’s lives this year to become the place they
turn to for entertainment, music, games, TV programmes, instruction and advice.
Half use the site every day, almost all do so on occasion.
The majority of children who use
YouTube visit the site to access music videos (58%). Around half of users keep
themselves entertained with funny content on YouTube (52%). Around a third
watch gaming content, vlogs/blogs, TV programmes or ‘how to’ videos.
Children are also going online more in their
bedrooms. Three in four children (73%) can now access the internet in their
room, up from two in three (63%) last year.
The 2016 CHILDWISE Monitor is a
comprehensive annual report looking at five to 16-year-olds media consumption,
purchasing and social habits as well as key behaviour. More than 2000 children
in schools across the United Kingdom completed in-depth online surveys for the
report.
“Growing access to the internet
at any time and in any place, and a blurring of television content across
channels and devices, brings a landmark change in behaviour this year. TV
viewing has been redefined,” says Simon Leggett, Research Director from
CHILDWISE. “
Children are now seeking out the
content of their choice. They still find traditional TV programmes engaging but
are increasingly watching them online and on-demand or binge watching box
sets.”
This year, for the first time,
tablet devices have overtaken laptops/PCs/netbooks as the main type of computer
that children have in their homes. Four in five children (79%) now live in a
house with a tablet device in it. This is a significant rise from just three in
five (61%) last year.
A new mental health section in
CHILDWISE Monitor 2016 reveals most children are happy but there is a small
number for whom this is not the case. By age 11-16 one in 10 boys and one in
six girls are not happy and feel life is worse than it was a year ago.
• Zoella was the top vlogger, especially among
girls with 15% naming her as their favourite. Her appeal is highest among 11-12
year olds. Minecraft vlogger TheDiamondMinecart, younger brother of Zoella Joe
Sugg, gaming vlogger KSI and further Minecraft vlogger Stampy were the next
most popular.
• Little Mix top the chart this
year as the most popular artist, with 5% choosing them up from 1% last year.
One Direction fall to third most popular after three years of being children’s
top pick. • 63% of children own their own mobile phone with an average monthly
spend of £12.
• A further fall in book reading
for pleasure with the majority (53%) reading for half an hour or less per day.
8% of children read magazines every day compared to 11% last year.
• Children’s total spending power
in the UK is £7.5 million per year. Regular pocket money continues to fall and
children are increasingly likely to receive ad hoc handouts
No comments:
Post a Comment