700 Word report summary

The report was about children and parent’s media uses and attitudes, their findings stated that their sample will be with children with different age groups, but overall it will be 3-15. Throughout the entire article they have predominantly used quantitative research instead of qualitative, this is shown because they have many facts and statistics but not as much qualitative, which could be a problem because they wont know why they sample gave the answers. Some of the key points they have stated are that seven in ten children aged 5-15 now have access to a tablet computer at home, they did not have a balanced amount of qualitative data. 8-11 year olds are spending more time online than 2013, 8-11 year olds are now less likely to believe that all the information that they see on websites used for school work or homework is true (20% vs 36%), or that all the information found on news sites or apps is true (12% vs 26%). This key information shows that there is little to no qualitative information, but from their quantitative research I have discovered that children that are younger are more likely to use tablets and games most.
 The methodology they have used for their primary research that they have done is surveys and interviews, they did not retrieve much qualitative information which can ruin the results of the primary. They have also conducted in home interviews which had a large sample amount 1,660 with parents that have children aged 5-15. They also took another sample to expand the results, they took a sample of 731 parents with children aged 3-4.
The audiences they have chosen to use many different age groups throughout their research, the age groups were children aged 3-4, 5-7, 8-11 and and 5-15. When they conducted their interviews they made sure to interview the children’s parents for all ages because it keeps it reliable. The sample they have chosen to go with is a wide enough to be valid because it has over 2000 total people within the interview, but the interviews were carried out in 2014 which means they might not have the same results if they were done today.
The majority of sections within the report are quantitative, I can tell this because throughout the report paragraphs of statistics were used about how children prefer to spend their time using media. They have also used graphs to display their results in a more informative way. They have also neglected to show the validity of their sources, we do not know if their source is creditable which means they are most likely not an academic source. he authors of the report have not taken into consideration of any qualitative data, because of this the report cannot link any of their qualitative and quantitative research because they have left a gap and the statistics do not have any opinions and answers about why they said that. They have not used any academic sources throughout the report, but they have used a valid source which is Ofcom, this is a valid source because they are television regulator. There are many issues with their primary research in their report, one of the issues is that I have found is that they have not kept the same sample size throughout all of the surveys and interviews, they have not replicated the sample sizes in all the surveys. In 2014 they chose to interview 1,660 parents with children aged 5-15 but in 2014 they increased it to 1,717 parents with children aged 5-15. Another issue I discovered is that they have done all their surveys and interviews at different times within the year, this is an issue because they some children will use increase their media use because they are not at school because school is on break.